Social Media Data Mining & Facebook Data

What Businesses and consumers should know for their protection (and gain)

Facebook’s power to see your personal details has been a huge news item ever since Cambridge Analytica, which was found guilty of abusing this data to promote coordinated political advertising, was revealed. If you are looking for a technology that allows many different businesses and companies to accurately track, and maximize their Business Marketing, Asset Management, Fleet Management, People Management, Tracking, Security, and Market Research, you should know more about propellant media

Facebook sent a draft to their updated information policies as a result.

Users might be unaware of some details addressed in the release. Did you realize that when users click the LIKE button in a business’s Fb page, they can gain access to their personal profile?

Depending on what privacy settings are used, companies can see all or some of the data. Many social media users are not aware of this and have been concerned by it.

It’s easy enough to see all the information that people have on Facebook, but it’s often hard to remember what they’ve seen over the years.

You can download your own details quite easily. Here are the steps.

Log into Facebook and click on “Drop Down Arrow” in the upper right corner.

To change your settings, click here

Click Your Fb Info;

Click View, then go to Download Your Info.

Select your options, then click Save.

An email link will then be sent to you that allows for the download of all your profile information. You can see every conversation, picture and more!

Facebook has 98 points of personal information that you have provided to Facebook. These allow companies targeting your ads.

Facebook Ad Targeting

Facebook uses this information in targeting to ensure that they show users ads that are relevant and of interest to them based their profile information. This information is used for targeting ads by Facebook to reach clients who are looking for the right message.

Here are just few options Fb advertisers may use to target your information.

Geographic location



Main Language spoken

Last completed level in education

The college or school you attended


Income and net worth

Type and ownership of a home

Valuation estimate for your home

Property size

You can measure the square footage of your home.

Year home built

Household size

There are many other options…

This Knowledge Offers Advertisers a Solution

Let’s see what additional facts companies can get based on your facebook profile. There is so much to do, so we’ll only be looking at the most important.